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The World Cup is fast approaching, and for many people, it’s an exciting time, but this can also be a challenging time for someone affected by gambling. A Nationwide survey found that many people are expected to bet more in 2026 due to the number of sporting events. This survey found that 68% of 2,000 gamblers expected to bet more in 2026 due to the increased number of sports.[1]

We’d like to highlight some of the ways this can affect someone and show that there is support available.

What’s the impact of gambling during football events?

Research from the University of Sheffield found “the frequency of betting was up to 24% higher during matches”.[2] That betting activity can increase significantly during matches, which shows how these events can influence behaviour.

These trends can help us understand why it’s important to be mindful of how gambling may affect someone at this time of year.

How can gambling affect someone’s well-being?

Gambling can impact people in different ways, and it’s not always easy to notice at first. Some possible effects may include:

  • Difficulty sleeping – sometimes linked to worry or stress around gambling
  • Increased stress – particularly around wins, losses, or financial concerns
  • Feeling withdrawn – you might find yourself pulling away from friends or family
  • Finding it harder to stay in control – gambling may feel more frequent or harder to manage

These experiences can vary from person to person, but they can all affect overall well-being.

What support is available if you’re struggling?

If gambling or the increase in advertising is affecting you, you’re not alone. It can feel isolating, but there is a range of support available to help you through it.

Some organisations you might find helpful include:

  • GamCare – offers advice, information, and support for anyone affected by gambling
  • GambleAware – provides education, prevention, and treatment services
  • Gamban – This service blocks access to gambling software on devices such as phones, tablets and computers. This service is now free for all Wales residents.
  • Mind – supports mental health and emotional wellbeing

We’re here to help

Suppose you’re finding things difficult, whether due to gambling or other financial concerns; support is available. Our advisors are here to listen and help you explore options that may ease financial pressure and reduce stress.

When you feel ready, you can reach out for support. Contact us here:

Get free debt advice online or call 0800 316 1833 to speak to one of our experts.

PayPlan’s advice is free, but some solutions may involve fees.

[1] One in ten gamblers spend £745 a month on average as Nationwide urges customers to spot signs and seek support

[2] Gambling ads in live sport increase bets – Sheffield study says – BBC News