PayPlan has appointed experienced strategic leader, Tasneem Bhamji, as Chief Operating Officer to transform it’s operation and lead its multi-channel debt advice service to meet increased demand.

Tasneem joins the national debt advice provider after her success as Head of Transformation at Lloyds Banking Group where she led cross-functional teams to transform Financial Wellbeing for customers. Current Woman of the Year winner at the 2020 Women in Credit Awards, Tasneem brings 10 years’ experience within the financial services sector, having also worked for HSBC and Santander in Operations and Conduct Risk roles respectively.

The appointment will strengthen PayPlan’s existing creditor and client relationships as the debt advice sector gears up for an increase in demand during 2021. Clients will need tailored support to help them cope during an unstable economic climate and Tasneem will ensure PayPlan delivers to all through an omni-channel service, utilising new digital innovations and partnerships.

Tasneem Bhamji, COO at PayPlan, said: “PayPlan already has an impressive record of delivering first-class debt advice across the UK and I am excited to join at a time where we can make a real difference in how we support our clients.

“With a further increase in digital demand anticipated, it’s more important than ever that the advice sector is fully equipped to offer quality, multi-channel support to all – and I look forward to leading that transformation.”

Rachel Duffey, CEO of PayPlan, said of Tasneem’s appointment: “Tasneem’s vast experience of strategic transformation and operations leadership makes her ideally placed to join PayPlan as our Chief Operating Officer.

“Over the next year, Tasneem will be instrumental in developing our digital offering and improving the experience for our clients. We have a clear vision of how to further the support we offer to people in debt – including how we support clients with vulnerabilities – and I look forward to working with Tasneem to take forward this pivotal transformation for the debt advice sector.”