After months of speculation, the iPhone 5 is finally being unleashed on the market. However, before you rush out in the hope of getting your hands on the coveted smartphone, you might want to check your bank balance first.
After a launch of our own in June 2012, we introduced Payplan’s new mobile website to enhance our online offering for smartphone users. Not long afterwards, we noticed a distinct pattern – a staggering 67% of mobile traffic to the Payplan website came from iPhones. Could it be that iPhone users are more in need of our debt help services, such as an IVA or a debt management plan, than other smartphone users?
After investigating this further Payplan found that there is evidence out there that this might indeed be the case. In fact, a YouGov poll found that a fifth of Apple users admitted that their bank account is always overdrawn, and generally, iPhone users were more likely to have a lesser paying job than Android or Blackberry owners.
Our reasons into possible reasons for this threw up some very interesting stats indeed, so we decided to share these in the form of an interactive iPhone infographic.
With the iPhone a must-have item, and queues often lining the streets upon a new launch – as we will see no doubt see again with the iPhone 5 – it’s clear to see that people aren’t just loyal to the iPhone, but they’re willing to splash the cash to get their hands on it – even if they have to borrow it first.
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